Organizations that have seen their revenues plummet because of the pandemic fall into two categories.

One – those that resort to desperate measures offering their customers “free this!” and “free that!”

And two – those who understand what their customers really want.

Sadly, quite a few large hotel chains and cruise lines fall into category #1, frantically sending out emails offering the moon. And while there are some customers out there who appreciate the “free stuff,” the majority of customers right now are looking for something else. Safety.

It doesn’t matter how inexpensive the cabin on the cruise ship is if you can’t convince a customer that it is safe to board the vessel. You can offer all the wi-fi in the world, but if it puts the customers’ health and safety at risk, not many are going to buy-in.

So what do you do?

Offer your customers what they truly want.

Safety. Security. Peace of mind.

A free room is nice, but health is more important right now.

Show your customers that you understand their priorities. No need to offer them items they don’t want. Uncover ways to offer them what they truly want.