The first rule for working with potential customers is to respond to emails. By not sending a response, you’re actually saying a lot and it’s probably not what your organization wants you to be saying to them. Not responding is disrespectful. It says that “I don’t have time to deal with you because you and your problems are beneath me.” No customer or potential customer should have to feel like that. And news flash, they won’t put up with it for very long.  

If you think that by not responding people will go away, you may be right. They may go away, but the problem will not. One employee at an organization refused to respond to an email that he thought he shouldn’t have to respond to even though it was addressed to him from a potential customer. That potential customer may eventually stop sending emails, but I guarantee you, they won’t stop talking about how horrible the service is at your business. 

It never is “out of sight, out of mind.” Not when it comes to customers.