A nonprofit organization in an urban center offered a membership program.  A new member sent an email to her contact at the organization displaying her excitement of being a part of the group and taking full advantage of the program.  

However, no one at the organization replied to her email for over a month.  Whatever excitement she originally had was gone as was her positive opinion of the organization.   

If you aren’t enthusiastic about your customers; why should they be excited about you?  If you have a customer that has interest in your product and your business, harness it and integrate it into their overall Customer Experience. Don’t let it go, don’t kill it, and don’t dismiss it.  Don’t throw away the free gift that an eager customer gives you.  Once you destroy their interest, you might not get it back.