During an initial consultation with a potential client, a tradeswoman mentioned that after the meeting, she was returning to another job site to make sure that the paint job she had been working on that morning had dried well and didn’t need a touchup. She said that the client was selling the property and had an open house scheduled later that evening. The tradeswoman wanted everything to look perfect for this client and was willing to take the extra time to return to the house and check on it.

She wasn’t telling tales or creating stories to make herself look good, but in revealing her schedule for that day to the potential client, she showed them that she was a stickler for details, would provide the highest quality service, and wouldn’t consider the project finished unless it was done right.

Show, don’t tell. Show your customers how you value them. Don’t call them “valued” and think that’s enough. Your actions will always speak louder than your words.