An international organization selling high-end products has a long-standing rebate offer, however, the requirements of the rebate offer are virtually impossible for customers to meet.

When the rules for a rebate or a discount are constructed in such a way that customers have very little chance of qualifying for it, an organization produces more negative attention than they would if they had not offered anything at all.

Don’t bother advertising an offer that no one qualifies for. Not only is it false advertising, it generates issues for your business. It doesn’t create a sense of exclusiveness; it creates a sense of “we don’t want you here.” If a customer doesn’t feel that you want their business, they will take it somewhere else. 

Even if you are selling a high-end product, you must create a sense of belonging among your customers if you want them to return. It’s not that you need to reach out to every human on earth if you are selling an exclusive product, but the people who are buying from you should feel included.

If a customer is offering you the money, give them the bowl of soup.