“This product will change your life.” It might, it might not, but regardless it’s irrelevant if your customers don’t buy it. If your product can’t be sold online, then you are relying on customers visiting your store in-person. 

A great product has never been enough to get a sale and now it isn’t enough for a customer to walk into a store. 

Customers need to feel comfortable walking into an establishment – that their health and safety have been considered. 

This is the time to improve your CX. And it’s never been easier.