While the holiday season is typically one of joy and excitement, this year is undoubtedly different.

However, “different” doesn’t have to mean “worse.” 

These are unusual times to be sure, but also it has been a year full of opportunity. New challenges bring new occasions to serve your customers in new ways. Looking at your business with fresh eyes and discovering what can be done rather than lamenting what can’t. 

It isn’t about putting your head in the sand and ignoring the changes that are happening, but it is about altering your perception.

And when it comes to your customers, their perspective is everything. 

You might feel that you’ve made the best possible decision for your business, but how do your customers view it? Do they agree? 

Your customers are like a tide in an ocean, but you can either become a competent captain steering your business to a desired outcome, or you can let the ocean devour your ship.

How do you view your business? What do you think of your customers? How do they feel about you? The answers determine the fate of the voyage.