A local restaurant understood its customers hesitation in visiting their establishment in-person, so they decided to do something to help put their customers’ minds at ease.

The restaurant decided that their back alley entrance could make a great pick-up window. That way, customers could drive through the alleyway, stop at the back door, and pick up their order without having to enter the building.

In theory, it was a terrific idea. In reality, it wasn’t.

The alleyway in question was incredibly small (large cruise ship through the Panama Canal small), so anyone with a mid to large size vehicle wouldn’t be able to safely get their car through. The alley also had a dead end, meaning that once a customer picked up an order, they would need to drive their vehicle in reverse through the very narrow opening in order to get out.

The idea just didn’t make sense in a real world setting. The intention was good, but the execution was not. Intention is important, but so is execution.