With everything going on in the world, now is an ideal time to understand the perspectives of your customers.  While businesses should always have empathy for their customers, the current global situation is an excellent opportunity to understand the concerns of others.

Because there may be a wide range of reactions to the present worldwide events, organizations must appreciate all of them in order to connect with their customers.

Some customers may not be concerned about visiting a brick and mortar business while others may do anything it takes to avoid going out in public.  An organization, in order to retain its customers, must cater to both mindsets and everything in between.

This isn’t a difficult thing to do – it only requires a business owner to think like their customers. It doesn’t matter if you aren’t afraid to venture out in public, if your customers aren’t comfortable, then you must find a way to provide your products and services to them in a different way. Your personal viewpoint is not necessarily shared by your customers – they are different people with different life experiences.  

Understanding where your customers are coming from is necessary for customer retention during the best of times and now it is more crucial than ever.