Hello and welcome to this collection of customer stories from around the world.

It's like Humans of New York but for Customer Experience – putting a mirror up to the experiences customers are having.

We created this database to give business owners a resource for actionable advice to improve their own Customer Experience strategies.

We can learn so much from each and every customer's experience, so here are stories of both positive and negative Customer Experiences. Take the good ideas and translate them for your own business. And the negative customer experience stories – are you inadvertently making similar mistakes? What can you do to improve your customer interactions?

Ask yourself:

·     What can my organization do differently?

·     What can my organization do better?

·     What mistakes am I making when it comes to my customers?

As some businesses are currently transitioning to more of an online presence, it's important to remember that your customers are still humans even if you can't see them. They are still having an experience with your brand and your products regardless of whether or not you are there to witness their reactions.

Let us know if you have stories to contribute, as we'll add more every week. Or if you want more guidance on creating amazing customer experiences, contact us for info on our programs. Customer loyalty, here you come.