Do you sometimes believe your interactions with customers don’t impact your bottom line?

Because of a recommendation, a new customer arrived at a business with high expectations. However, she was disappointed by the lack of friendliness offered by the staff. 

New customers do not know you anymore than you know them. It’s the responsibility of the organization to “open the door” to the relationship and the responsibility of the customer to “walk through the door.”

Does a business have an obligation to be friendly to customers, especially new customers who don’t know you? 

It does if it wants the customers to return.