Business development or business denied?

Recently, a business development representative reached out to me for a potential partnership.

During a phone call, their representative sent me sample emails and texts to demonstrate how their product worked and it was impressive. He answered all my questions and I was ready to recommend it to my contacts.

However, weeks later, at 11pm one night, I received a text message from their automated system.

There was no follow up from the organization, no apology for not taking my information out of the system. A mistake can be forgiven, but only if it’s acknowledged.

And even though it was one text that I could easily unsubscribe to, it was the impression it made on me that incurred the most damage. It showed lack of organization, respect and competency. If this is how you treat a potential client, how do you act towards your paying customers?