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It’s a whole new world
Covid changed many things including some customers’ wants and needs. Is your business ready to change with your customers or are you stubbornly holding on to the past?
They are right in front of you
So when the world turned upside down last year, this organization didn’t know what to keep and what to let go of.
Anticipate needs
Because of this fact, the organization knew that buying habits might also change.
Preparation is everything
This is a prime example of an organization being proactive – create a customer experience that prevents problems before they happen.
Thanks, but no thanks
In theory, it was a terrific idea. In reality, it wasn’t.
Do you know what is going on?
While it’s not uncommon for an organization to email a survey to a customer after a store visit; it is uncommon for an organization to not understand their own current protocols.l
To open or not to open
To open or not to open, that is the question.
Apples to oranges?
Customers aren’t stupid. Don’t treat them as if they are.
What “proactive” looks like
Being “proactive” is something that most organizations see as a good thing but so many don’t know how to implement the idea effectively.
But our store is so safe!
Think of the end-to-end journey. It might be longer than you realize.
Lessen the fear
Take the opportunity to show your customers what you have been working on for the past year.
In 2021, it’s not the same product and not the same experience
The thought was good, however, the execution was not.
Do you know what’s important?
Organizations that have seen their revenues plummet because of the pandemic fall into two categories.
You might want to think about that
Prove to your customers that you understand what they are going through. Don’t prove to them that you don’t.
New year, new _____?
What changed in 2020? Everything and nothing.
Perspective
“Different” doesn’t have to mean “worse.”
Transparency
Transparency is not overrated. Customers want to know how they will be affected and what you are doing about it.
Transfer or translation?
The online experience is much different than an in-person one regardless of industry. It’s not better, it’s not worse, but it is different.
Touchpoints
There are many ways to serve your business as well as your customers. It’s only limited by your creativity.
Get back to normal or preparing for a changed world?
“Getting back to normal” seems to be a popular phrase right now, but it’s misguided.