Customer satisfaction vs. customer loyalty

Is your organization focusing on both?  

Customers might be satisfied for the moment, but that doesn’t necessarily mean that they believe your products will fulfill their needs tomorrow. 

Are you demonstrating to them that you are there for them today, tomorrow, next week, next year?

Customer satisfaction is important, yes, but too often, organizations fall into the trap of thinking that if their customers are happy today, they’ll be happy forever. That mentality will only force your customers to look for alternatives the minute that “good enough” is no longer good enough.

2020 showed us that change is the only constant and the companies that survive times like these are the ones who work to constantly improve.

Are you focusing on the short term, the long term or both?