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How Are You Competing?
Businesses often have many opportunities and methods to stand out from the crowd. It isn’t strange to look at your competition, or who you believe is your competition, to see how you compare.
Stay in touch
The holiday shipping season is always a bit difficult and this past one had additional layers of complications. However, most customers understand that this is the world we are now living in.
It’s a secret
No one is a mind reader, least of all your customers. They have other things going on in their lives.
Stop “delighting” your customers
Customers do not want to be “delighted,” so stop trying to “delight” them.
If a customer gives you money
It sounds like common sense, yet, time and time again, organizations act as though they are doing the customer a favor by taking their money.
Customer satisfaction vs. customer loyalty
Are you focusing on the short term, the long term or both?
No soup for you
Don’t bother advertising an offer that no one qualifies for. If a customer doesn’t feel that you want their business, they will take it somewhere else.
You like me, right now, you like me!
It doesn’t take much to treat your customers with thoughtfulness creating a genuine human connection, but the payoff is huge.
“Delight” your customers?
A customer wants to feel peace of mind when doing business with you, not that you give them the same pleasure as an ice cream cone.
Full-service farmer’s market
What set this market apart from others happened at the cash register.
Where the best ideas come from
Sometimes the best ideas come from your customers. Listen and learn.
Virtual experiences
That effort, of doing what you can, rather than focusing on what you can’t, will be remembered by your customers.
Communication
Each customer transaction is an opportunity to show a customer who you are as an organization – your ethics as well as your quality of service.
Understand where your customers are coming from
Your personal viewpoint is not necessarily shared by your customers – they are different people with different life experiences.
Don’t abandon your customers
Many businesses can’t currently operate as they usually do, but that doesn’t have to mean abandoning your customers.
Keep them buying
How can you be of service in these strange times? How can you provide for the customers looking for your products?
Keep them interested
How can you keep customers interested when your doors are closed?
Rewarding customer loyalty
There’s a difference between customer loyalty and customer retention.
Stay in business
Products are replaceable. Relationships are harder to let go of.
Secret Sauce
Is it the products? Is it the prices? Nope.