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Your Own Worst Enemy
You are a walking advertisement for your business.
Whose Fault Is This?
If you know that a customer is not the right fit for your business, whose responsibility is that?
Make Your Customers Feel Comfortable
Customers may not remember the words you spoke or the actions you took, but they will remember how you made them feel.
Let Me Tell You About Our Problems
In business, trust is fundamental.
If No One Is There To Answer, Did The Phone Ring?
If a tree falls and no one is there to hear it, did it make a sound? If no one is answering a customer service phone line, did a customer actually call?
Customer Journeys – No, Not The CX One, The Physical Ones
Customer journeys are a big deal. Sure, the Customer Experience ones, but don’t forget about the physical ones too.
Don’t Yell At Your Customers
You’d think that it wouldn’t need mentioning, but never yell at your customers.
How Are You Competing?
Businesses often have many opportunities and methods to stand out from the crowd. It isn’t strange to look at your competition, or who you believe is your competition, to see how you compare.
Don’t Try to Impress
Don’t tell customers how much value you are providing for them, show them by actually providing value to them.
I See You There
Don’t leave them wandering. They may not come back next time.
Customer Loyalty
Don’t worry about being perfect, worry about maintaining the relationship.
Your Business Does Not Exist In A Bubble
If you want to hold on to your customers, think – What would our customers do and how can that be implemented into our business operations?
Friendliness is not overrated
“Growth” is a buzz word in the business world, but how do some organizations think that will happen if they treat their customers terribly?
Do you think your customers’ needs never change? Really?
The past two years may have been a unique situation, but change is always happening. To think otherwise isn’t so wise.
Who signed off on this?
Ask yourself, does this make sense?
What’s been missing
You think you’re doing all the right things – you have a great product and you found the ideal customer, so why aren’t they biting?
Why do they return?
Many businesses get this wrong.
Just checking in
It’s how you phrase things, not necessarily what the purpose is, that can get you results.
Covid Theater
There’s been some criticism of “hygiene theater” vs. what actually keeps people safe.
Bonus Rule For Working With Customers
One more rule for working with customers to close out this series.