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Devil in the details
Don’t plant seeds of doubt unnecessarily.
If a customer gives you money
It sounds like common sense, yet, time and time again, organizations act as though they are doing the customer a favor by taking their money.
Customer satisfaction vs. customer loyalty
Are you focusing on the short term, the long term or both?
New year, new _____?
What changed in 2020? Everything and nothing.
Perspective
“Different” doesn’t have to mean “worse.”
Upfront or underhanded?
When it comes to pricing, don’t be shady. Be honest. Be upfront.
How to ask
Otherwise, don’t waste their time.
New isn’t better than old
To say to a customer, “no, you’ve spent too much money here to warrant a discount” is absurd.
Free advertising
So easy to do and pays off in the end.
Don’t abandon your customers
Many businesses can’t currently operate as they usually do, but that doesn’t have to mean abandoning your customers.
Get off autopilot
Times are tough for everyone; don’t make a bad situation worse for your customers.