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Customer satisfaction vs. customer loyalty
Are you focusing on the short term, the long term or both?
Finding answers
For those customers with strong, negative opinions, should you really be finding that out via a survey? Shouldn’t your organization already know that the customer had an issue or isn’t happy with your company? It shouldn’t take a survey to figure that out.
Change
You can only change what you are aware of.
Where customer retention begins
Do you sometimes believe your interactions with customers don’t impact your bottom line?
Oh so trendy
Businesses going out of business is also sometimes a trend, but not one I’d recommend following.
How are you different?
Do you know what sets your organization apart from others? Do you know how your current customers, past customers, or potential customers would answer that question?
Customers will remember
In panic mode, business owners and senior leadership tend to run around making rash decisions while forgetting about the one thing that drives revenue - happy customers.
Welcome to Customers of the World
Customer loyalty, here you come.