No matter how long it takes

As home improvement projects have been on the upswing, a customer visited a paint store recently. The customer was trying to match a paint color to cabinets on the wall that couldn’t be taken off. 

The store custom mixed a can of paint for the customer letting him know that he could return if the color wasn’t right.

The customer apologetically returned to the store two more times to adjust the color, but the store brushed off his apologies. The employees told him he could come back as many times as he needed to in order to get the color exactly the way the customer wanted it. The employees were more concerned about the customer’s project being done correctly that keeping score of how many times they had to tweak the paint color.

Putting the customer’s needs first pays off – the customer has been telling this story to his friends and family, some of whom have paint projects of their own. By committing to the satisfaction of one customer, this store has gained more business.