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How Are You Competing?
Businesses often have many opportunities and methods to stand out from the crowd. It isn’t strange to look at your competition, or who you believe is your competition, to see how you compare.
When is it over?
Customer relationships are not over the minute someone is not in your line of vision.
First Rule For Working With Potential Customers
It never is “out of sight, out of mind.” Not when it comes to customers.
It’s a secret
No one is a mind reader, least of all your customers. They have other things going on in their lives.
Why am I not special anymore?
Creating good quality products can be difficult, but creating a good quality experience is not and the payoff is well worth it.
Anticipate needs
Because of this fact, the organization knew that buying habits might also change.
Stop “delighting” your customers
Customers do not want to be “delighted,” so stop trying to “delight” them.
What “proactive” looks like
Being “proactive” is something that most organizations see as a good thing but so many don’t know how to implement the idea effectively.
Do you know what’s important?
Organizations that have seen their revenues plummet because of the pandemic fall into two categories.
Especially for you
Everyone likes to feel special, even customers.
Transparency
Transparency is not overrated. Customers want to know how they will be affected and what you are doing about it.
Transfer or translation?
The online experience is much different than an in-person one regardless of industry. It’s not better, it’s not worse, but it is different.
We have fresh muffins today
There’s a difference between upselling and offering a customer additional options that might interest them. The difference is more than semantics; it’s about intention.
No matter how long it takes
The employees were more concerned about the customer’s project being done correctly that keeping score of how many times they had to tweak the paint color.
“I don’t have 20 minutes to talk to you”
If your organization takes over a year to solve a customer’s issue, the problem is not with the customer, the problem is how your organization is dealing with it.
Valued customer?
Show your customers how you value them. Don’t call them “valued” and think that’s enough. Your actions will always speak louder than your words.
You like me, right now, you like me!
It doesn’t take much to treat your customers with thoughtfulness creating a genuine human connection, but the payoff is huge.
“Delight” your customers?
A customer wants to feel peace of mind when doing business with you, not that you give them the same pleasure as an ice cream cone.
Let Them Talk About You
How can you demonstrate to your customers that you understand their struggles and challenges? How can you create a customer relationship that they never want to leave?
How much does customer loyalty cost?
This level of customer service, and subsequent customer satisfaction, comes from senior leadership empowering front line employees with the ability to make decisions like this. How are you empowering your front line employees?