Friendliness is not overrated

An owner of a small business treated her new customers with respect.  She seemed genuinely happy to hear from them and acted as though no request was unreasonable.  Sadly, this isn’t always the case.  Situations like this shouldn’t be the exception, they should be the rule.

If you run a business, be kind to your customers.  It doesn’t get easier than that.  If nothing else, be kind.  Be respectful.  Be generous.  Not only does that affect your current relationship with these customers, but it will give them a reason to recommend you to others.  

“Growth” is a buzz word in the business world, but how do some organizations think that will happen if they treat their customers terribly?  Keep the customers you have and have them promote you.  All because you treated them well.  It’s so easy that sometimes it’s difficult.