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Well, That’s Awkward
If your organization doesn’t care much about its customers, some may stick around, but others may wonder what’s the point?
Whose Fault Is This?
If you know that a customer is not the right fit for your business, whose responsibility is that?
Let Me Tell You About Our Problems
In business, trust is fundamental.
If No One Is There To Answer, Did The Phone Ring?
If a tree falls and no one is there to hear it, did it make a sound? If no one is answering a customer service phone line, did a customer actually call?
Friendliness is not overrated
“Growth” is a buzz word in the business world, but how do some organizations think that will happen if they treat their customers terribly?
Be honest about what you are looking for
Don’t be shady by pretending that you’re after something else.
But we told you the benefits
If you want to advertise something, make it readable, otherwise consider it unread.
Stay in touch
The holiday shipping season is always a bit difficult and this past one had additional layers of complications. However, most customers understand that this is the world we are now living in.
Whoa!
Not surprisingly, the client walked away.
Just checking in
It’s how you phrase things, not necessarily what the purpose is, that can get you results.
Bonus Rule For Working With Customers
One more rule for working with customers to close out this series.
Second Rule For Working With Potential Customers
Businesses cannot survive for long with a strategy like that.
First Rule For Working With Potential Customers
It never is “out of sight, out of mind.” Not when it comes to customers.
“Personal Touch”?
Automation is great. It is. It’s a wonderful time saver, but it can also keep you away from your customers. And then your customers might stay away from you.
This email does not exist
If you take the time to put systems in place to impress your customers, make sure that they stay impressed the entire time. Don’t give them a reason to doubt your sincerity.
Um, Aren’t You Aware That There’s a Pandemic?
Customer loyalty cannot survive if customers don’t think you care. And this company is showing its customers how little it cares.
Keep it Consistent
A small restaurant listed on its website the new protocols it had developed to manage the pandemic. However, no one working inside the restaurant seemed to know about them.
Preparation is everything
This is a prime example of an organization being proactive – create a customer experience that prevents problems before they happen.
What “proactive” looks like
Being “proactive” is something that most organizations see as a good thing but so many don’t know how to implement the idea effectively.
We offer so much
What more could customers want? Well, customer service, for one.