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“How Can I Help” And Other Hypocrisies
Don’t just talk the talk, you need to walk the walk too.
How Are You Competing?
Businesses often have many opportunities and methods to stand out from the crowd. It isn’t strange to look at your competition, or who you believe is your competition, to see how you compare.
Be A Good Neighbor
If you wouldn’t want your customers inconvenienced, don’t intentionally inconvenience the customers of other businesses.
Friendliness is not overrated
“Growth” is a buzz word in the business world, but how do some organizations think that will happen if they treat their customers terribly?
Accountability
As a business owner or a manager, you’re going to need to get over that if you want to be successful.
What’s been missing
You think you’re doing all the right things – you have a great product and you found the ideal customer, so why aren’t they biting?
Why do they return?
Many businesses get this wrong.
Covid Theater
There’s been some criticism of “hygiene theater” vs. what actually keeps people safe.
Bonus Rule For Working With Customers
One more rule for working with customers to close out this series.
Third Rule For Working With Customers
Use the opportunity to show that you are a leader – to the customer, to your organization and to yourself.
Second Rule For Working With Potential Customers
Businesses cannot survive for long with a strategy like that.
In who’s best interest?
If you’re in a position of power, you may indeed feel powerful. But that power can be taken away if it is not used correctly.
It’s a secret
No one is a mind reader, least of all your customers. They have other things going on in their lives.
Red flags
Don’t ignore the red flags. You’ll regret it if you do.
Why am I not special anymore?
Creating good quality products can be difficult, but creating a good quality experience is not and the payoff is well worth it.
“Helpful” isn’t the same as “controlling”
To be truly “helpful,” an organization must understand the customer’s needs and make life eaiser for them. Not more difficult.
Don’t Lie To Your Employees
Not only are the staff people affected when you have employees like this, but the organization as a whole is as well
Creativity
Once you know your why, the how will reveal itself.
Show Me
If you want them to stick with you, you have to stick with them.
Um, Aren’t You Aware That There’s a Pandemic?
Customer loyalty cannot survive if customers don’t think you care. And this company is showing its customers how little it cares.