Hey, Nice Box

It’s a sad state of affairs when we’re impressed with how something is packaged, but here we are.

A lighting company sent out a fixture to a customer who lived across the country. The customer felt that she was taking a chance in ordering from the company, being that it was so far away, but she really liked the product. 

To her surprise, the light fixture arrived undamaged. Each area of the light was wrapped and secure. Some organizations might think this is common sense and while it should be, it’s not.

But because the organization put thought into how to ship the light in the safest way possible, the customer was able to receive it undamaged. And because the customer had no delivery or shipment issues, she plans on ordering again.

A repeat customer all because the product arrived undamaged. That’s it. That’s all it took.

Customer retention isn’t brain surgery, but it does require some thought.