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Customer Journeys – No, Not The CX One, The Physical Ones
Customer journeys are a big deal. Sure, the Customer Experience ones, but don’t forget about the physical ones too.
How Are You Competing?
Businesses often have many opportunities and methods to stand out from the crowd. It isn’t strange to look at your competition, or who you believe is your competition, to see how you compare.
Close Out Sales
Seems logical, yet not every business thinks of this.
Be honest about what you are looking for
Don’t be shady by pretending that you’re after something else.
Whoa!
Not surprisingly, the client walked away.
What’s been missing
You think you’re doing all the right things – you have a great product and you found the ideal customer, so why aren’t they biting?
Why do they return?
Many businesses get this wrong.
Hey, Nice Box
A repeat customer all because the product arrived undamaged. That’s it. That’s all it took.
Show Me
If you want them to stick with you, you have to stick with them.
Baby, it’s cold outside
Cold calls. Cold emails. They are a part of doing business.
Looking in all the wrong places
There’s a common misperception that Customer Experience is Marketing, however, it’s not.
Upfront or underhanded?
When it comes to pricing, don’t be shady. Be honest. Be upfront.
Tis the season
This has been a tough year financially for a lot of people and businesses and it is easy to fall into a feeling of despondency. But if a salesperson approaches a customer with a vibe of desperation, the customer will run the other way.
We have fresh muffins today
There’s a difference between upselling and offering a customer additional options that might interest them. The difference is more than semantics; it’s about intention.
“Growth” does not mean more customers
Simply having more customers does not automatically make your organization better.
Make things easy for you and for them
Too often, organizations make things more complicated than they need to be.
Organizational development
The organizational structure that worked 30 years ago cannot possibly be effective today. The world is too different. The way customers interact with your business is too different.
Don’t be so quick
What was true for a customer yesterday might not be true today.
How are you different?
Do you know what sets your organization apart from others? Do you know how your current customers, past customers, or potential customers would answer that question?
It’s not what you say; it’s how you say it
Customers aren’t generally motivated by threats. Customers are motivated by incentives such as their own health & well-being.