Customers of the World Database
Customer Experience stories from around the world
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Do you think your customers’ needs never change? Really?
The past two years may have been a unique situation, but change is always happening. To think otherwise isn’t so wise.

Hey, Nice Box
A repeat customer all because the product arrived undamaged. That’s it. That’s all it took.

Some Things Are Better Left Unsaid
You must pay attention to the customer journey and understand the path that each customer will be taking. The receiver of a gift does not need to know how much it cost, so don’t put a card with prices on it in their box.

They are right in front of you
So when the world turned upside down last year, this organization didn’t know what to keep and what to let go of.

Anticipate needs
Because of this fact, the organization knew that buying habits might also change.

If I didn’t have a health condition before
This isn’t good Customer Experience, this isn’t good Patient Experience, this just isn’t good.

In 2021, it’s not the same product and not the same experience
The thought was good, however, the execution was not.

Looking in all the wrong places
There’s a common misperception that Customer Experience is Marketing, however, it’s not.

Do you know what’s important?
Organizations that have seen their revenues plummet because of the pandemic fall into two categories.

You might want to think about that
Prove to your customers that you understand what they are going through. Don’t prove to them that you don’t.

New year, new _____?
What changed in 2020? Everything and nothing.

Transfer or translation?
The online experience is much different than an in-person one regardless of industry. It’s not better, it’s not worse, but it is different.

Touchpoints
There are many ways to serve your business as well as your customers. It’s only limited by your creativity.

Organizational development
The organizational structure that worked 30 years ago cannot possibly be effective today. The world is too different. The way customers interact with your business is too different.

Oh so trendy
Businesses going out of business is also sometimes a trend, but not one I’d recommend following.

How are you different?
Do you know what sets your organization apart from others? Do you know how your current customers, past customers, or potential customers would answer that question?

For whose benefit?
By serving its customers and looking out for them, this organization is also benefiting. Win-win.

What is “normal?”
All this talk lately of “getting back to normal.” But the world will never be “normal” again. The organizations that are struggling the most are the ones trying to do “business as usual” rather than developing new identities, new business processes, or new procedures.

Not your fault, not your problem? Think again.
When a customer places an order online and receives a damaged item, who do they hold responsible?

Where the best ideas come from
Sometimes the best ideas come from your customers. Listen and learn.