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An organization held a sale every year to celebrate their anniversary by offering discounts to their loyal customers. However, this year, they misjudged the level of interest and their current supply chain. Some customers were not able to get the products that they wanted within the timeframe of the sale because of a lack of inventory. 

Because this organization has a deep-rooted customer-centric mindset, they developed a plan – that once all of their products were back in stock and at a level that could handle increased volume of sales, they would offer the same discount to the customers that hadn’t be able to order during the anniversary sale. Not only did this company offer a discount to its loyal customers during a promotion, but it also wanted to make sure that all of their customers were able to use the discount code. The business believed that their customers shouldn’t lose out because of their misjudgment on inventory levels. They felt responsible for customers not being able to order items during the sale and wanted to make things right.

Show, don’t tell, your customers that you appreciate them. If you want them to stick with you, you have to stick with them.