Virtual experiences

Many arts organizations are suffering lately as they are dependent on ticket revenues to sustain their business operations.

One regional musical theater has begun a virtual musical “book club” program where participants can watch a video of a musical and then discuss the show with each other virtually.

In this way, they recreate the shared experience of a trip to the theater from the safety of one’s own home. Events like this may not replace income, but it does keep your organization in the minds of your customers. 

It also provides an opportunity to develop a deeper relationship with your customers and an opportunity to get to know them better – their likes and dislikes. This can guide future programming decisions – a free focus group. It also provides your customers with the impression that you care about them and want to provide a product for them in any way that you can. That effort, of doing what you can, rather than focusing on what you can’t, will be remembered by your customers.