Customers will remember

In panic mode, business owners and senior leadership tend to run around making rash decisions while forgetting about the one thing that drives revenue - happy customers.

Do your customers feel that you were looking out for them in their time of need? Like a friend who stands by us in tough times, “now I know who my real friends are,” customers will remember how you made them feel when they needed help the most.

Did you take advantage of them and the current global situation like those who are hoarding thousands of bottles of hand sanitizer in their garages and then selling at a markup? 

Or were you like the grocery store worker who, in a loud voice, announced a new delivery of packaged meat as if he was Santa Claus on Christmas morning?

Did you understand and empathize with the new daily struggles of your customers? Did you treat them as a person who matters? With respect, humanity, kindness, compassion and empathy?

Customers will remember.