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It was great until
To suddenly cut off communication with a customer says one of two things – that either your front line employees are terrible with customers or that management doesn’t support the front line employees to do the right thing. Usually, it’s the second one.
Looking in all the wrong places
There’s a common misperception that Customer Experience is Marketing, however, it’s not.
New year, new _____?
What changed in 2020? Everything and nothing.
What’s my motivation for this scene?
What incentives are you directly or indirectly offering your front line staff?
Organizational development
The organizational structure that worked 30 years ago cannot possibly be effective today. The world is too different. The way customers interact with your business is too different.
Understand where your customers are coming from
Your personal viewpoint is not necessarily shared by your customers – they are different people with different life experiences.
Let Them Talk About You
How can you demonstrate to your customers that you understand their struggles and challenges? How can you create a customer relationship that they never want to leave?
The small things
It was a small gesture, but the sentiment was priceless.
Customers will remember
In panic mode, business owners and senior leadership tend to run around making rash decisions while forgetting about the one thing that drives revenue - happy customers.
Welcome to Customers of the World
Customer loyalty, here you come.