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Who signed off on this?
Ask yourself, does this make sense?
In 2021, it’s not the same product and not the same experience
The thought was good, however, the execution was not.
Transfer or translation?
The online experience is much different than an in-person one regardless of industry. It’s not better, it’s not worse, but it is different.
Touchpoints
There are many ways to serve your business as well as your customers. It’s only limited by your creativity.
Get back to normal or preparing for a changed world?
“Getting back to normal” seems to be a popular phrase right now, but it’s misguided.
Missed opportunities
Customer retention doesn’t just happen. It requires taking action to build relationships.
Not your fault, not your problem? Think again.
When a customer places an order online and receives a damaged item, who do they hold responsible?
Forest for the trees
Any customer interaction or purchase is not merely about a sale, instead, it’s laying the groundwork for potential future sales.
Hiding behind a screen
Customer service operations that worked in the past may not work now.
Get off autopilot
Times are tough for everyone; don’t make a bad situation worse for your customers.
Not in Kansas anymore
Organizations don’t have much of a choice in adjusting their business models right now, but simply tossing your products and services online is a bad idea.
Customers will remember
In panic mode, business owners and senior leadership tend to run around making rash decisions while forgetting about the one thing that drives revenue - happy customers.
Welcome to Customers of the World
Customer loyalty, here you come.