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Anticipate needs
Because of this fact, the organization knew that buying habits might also change.
Transparency
Transparency is not overrated. Customers want to know how they will be affected and what you are doing about it.
Finding answers
For those customers with strong, negative opinions, should you really be finding that out via a survey? Shouldn’t your organization already know that the customer had an issue or isn’t happy with your company? It shouldn’t take a survey to figure that out.