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A Difficult Customer
Customers like this may appear to be difficult, but actually they are wonderful for a business.
Don’t Try to Impress
Don’t tell customers how much value you are providing for them, show them by actually providing value to them.
Customer Loyalty
Don’t worry about being perfect, worry about maintaining the relationship.
Why do they return?
Many businesses get this wrong.
“Personal Touch”?
Automation is great. It is. It’s a wonderful time saver, but it can also keep you away from your customers. And then your customers might stay away from you.
They are right in front of you
So when the world turned upside down last year, this organization didn’t know what to keep and what to let go of.
It was great until
To suddenly cut off communication with a customer says one of two things – that either your front line employees are terrible with customers or that management doesn’t support the front line employees to do the right thing. Usually, it’s the second one.
We’re listening
Flexibility and adaptability will be the two most useful skills for organizations heading into 2021. How adaptable are you?
Year end
New year, new outlook, new possibilities.
Transparency
Transparency is not overrated. Customers want to know how they will be affected and what you are doing about it.
Touchpoints
There are many ways to serve your business as well as your customers. It’s only limited by your creativity.
No soup for you
Don’t bother advertising an offer that no one qualifies for. If a customer doesn’t feel that you want their business, they will take it somewhere else.
Big box store, individualized personalized attention
When one thinks about big box stores, we tend to think of slick corporate offices, employees who want you in and out as quickly as possible, pallets full of name brand inventory. Cold and impersonal efficiency.
What? Where? Who?
The fault lies not with the employee, but with management who hasn’t empowered their staff to enforce protocols.
Customer Retention 101
How do you know that you wouldn’t react in the same way? Who are you to tell someone their concerns aren’t valid? How do you feel when someone tells you that your own worries aren’t valid?
Thank you
As customers, we want to know that our purchase was appreciated.
Lasting impressions
“It's customers like you that make all of this madness worth it.”
What not to do
Not only does this type of action look bad, it makes customers less likely to return when classes resume.
Communication
Each customer transaction is an opportunity to show a customer who you are as an organization – your ethics as well as your quality of service.
Don’t abandon your customers
Many businesses can’t currently operate as they usually do, but that doesn’t have to mean abandoning your customers.