Have you seen store employees turn their heads the other way when a customer walks by without wearing a mask properly or not following any other safety protocol? 

Whenever you see a front line employee not enforcing the safety protocols of a business, it generally is because that employee doesn’t feel that management will back them up if they confront the customer.

The fault lies not with the employee, but with management who hasn’t empowered their staff to enforce protocols.

Management must support its staff to enforce rules to protect all customers if management wants customers to return. If customers don’t feel safe, they won’t come back. It just makes financial sense to empower your staff.

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