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Second Rule For Working With Potential Customers
Businesses cannot survive for long with a strategy like that.
Wait, What Kind of Business is This?
If you can’t stand sweat, you probably shouldn’t run a fitness studio. If you can’t stand the heat, get out of the kitchen.
Stop “delighting” your customers
Customers do not want to be “delighted,” so stop trying to “delight” them.
If a customer gives you money
It sounds like common sense, yet, time and time again, organizations act as though they are doing the customer a favor by taking their money.
Fresh starts
There’s always an opportunity to do better and to be better. Use it.
Especially for you
Everyone likes to feel special, even customers.
Transparency
Transparency is not overrated. Customers want to know how they will be affected and what you are doing about it.
What? Where? Who?
The fault lies not with the employee, but with management who hasn’t empowered their staff to enforce protocols.
You like me, right now, you like me!
It doesn’t take much to treat your customers with thoughtfulness creating a genuine human connection, but the payoff is huge.
Customer Retention 101
How do you know that you wouldn’t react in the same way? Who are you to tell someone their concerns aren’t valid? How do you feel when someone tells you that your own worries aren’t valid?
“Delight” your customers?
A customer wants to feel peace of mind when doing business with you, not that you give them the same pleasure as an ice cream cone.
For whose benefit?
By serving its customers and looking out for them, this organization is also benefiting. Win-win.
Thank you
As customers, we want to know that our purchase was appreciated.