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Don’t Try to Impress
Don’t tell customers how much value you are providing for them, show them by actually providing value to them.
I See You There
Don’t leave them wandering. They may not come back next time.
Why do they return?
Many businesses get this wrong.
Just checking in
It’s how you phrase things, not necessarily what the purpose is, that can get you results.
Fourth Rule For Working With Customers
Customer Experience isn’t brain surgery, it doesn’t have to be difficult.
Third Rule For Working With Customers
Use the opportunity to show that you are a leader – to the customer, to your organization and to yourself.
Second Rule For Working With Potential Customers
Businesses cannot survive for long with a strategy like that.
First Rule For Working With Potential Customers
It never is “out of sight, out of mind.” Not when it comes to customers.
It’s a secret
No one is a mind reader, least of all your customers. They have other things going on in their lives.
What “proactive” looks like
Being “proactive” is something that most organizations see as a good thing but so many don’t know how to implement the idea effectively.