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Bonus Rule For Working With Customers
One more rule for working with customers to close out this series.
Second Rule For Working With Potential Customers
Businesses cannot survive for long with a strategy like that.
First Rule For Working With Potential Customers
It never is “out of sight, out of mind.” Not when it comes to customers.
Baby, it’s cold outside
Cold calls. Cold emails. They are a part of doing business.
We’re listening
Flexibility and adaptability will be the two most useful skills for organizations heading into 2021. How adaptable are you?
You might want to think about that
Prove to your customers that you understand what they are going through. Don’t prove to them that you don’t.
Upfront or underhanded?
When it comes to pricing, don’t be shady. Be honest. Be upfront.
How to ask
Otherwise, don’t waste their time.
It’s not what you say; it’s how you say it
Customers aren’t generally motivated by threats. Customers are motivated by incentives such as their own health & well-being.
Open rate
Persuading customers to open emails can be tough.
It’s not you, it’s me
It’s not your customers’ job to save your business. It’s yours.
Who is this?
There’s a lot going on lately and it’s almost too easy to make mistakes.
Get off autopilot
Times are tough for everyone; don’t make a bad situation worse for your customers.