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Who signed off on this?
Ask yourself, does this make sense?
In 2021, it’s not the same product and not the same experience
The thought was good, however, the execution was not.
Transfer or translation?
The online experience is much different than an in-person one regardless of industry. It’s not better, it’s not worse, but it is different.
Touchpoints
There are many ways to serve your business as well as your customers. It’s only limited by your creativity.
Get back to normal or preparing for a changed world?
“Getting back to normal” seems to be a popular phrase right now, but it’s misguided.
We have fresh muffins today
There’s a difference between upselling and offering a customer additional options that might interest them. The difference is more than semantics; it’s about intention.
Not your fault, not your problem? Think again.
When a customer places an order online and receives a damaged item, who do they hold responsible?
Forest for the trees
Any customer interaction or purchase is not merely about a sale, instead, it’s laying the groundwork for potential future sales.