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What’s been missing
You think you’re doing all the right things – you have a great product and you found the ideal customer, so why aren’t they biting?
Why do they return?
Many businesses get this wrong.
Stop “delighting” your customers
Customers do not want to be “delighted,” so stop trying to “delight” them.
Tis the season
This has been a tough year financially for a lot of people and businesses and it is easy to fall into a feeling of despondency. But if a salesperson approaches a customer with a vibe of desperation, the customer will run the other way.