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Well, That’s Awkward

If your organization doesn’t care much about its customers, some may stick around, but others may wonder what’s the point?

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Be honest about what you are looking for

Don’t be shady by pretending that you’re after something else.

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But we told you the benefits

If you want to advertise something, make it readable, otherwise consider it unread.

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Bonus Rule For Working With Customers

One more rule for working with customers to close out this series.

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Just so you know, you’re doing it wrong

There’s a way to work with customers that guides them to the result you want without offending or pushing them away.

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Some Things Are Better Left Unsaid

You must pay attention to the customer journey and understand the path that each customer will be taking. The receiver of a gift does not need to know how much it cost, so don’t put a card with prices on it in their box.

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What “proactive” looks like

Being “proactive” is something that most organizations see as a good thing but so many don’t know how to implement the idea effectively.

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Lessen the fear

Take the opportunity to show your customers what you have been working on for the past year.

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At the core

The words and actions of employees become part of “who” an organization is and what it stands for.

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You might want to think about that

Prove to your customers that you understand what they are going through. Don’t prove to them that you don’t.

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Upfront or underhanded?

When it comes to pricing, don’t be shady. Be honest. Be upfront.

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Transparency

Transparency is not overrated. Customers want to know how they will be affected and what you are doing about it.

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Who has the power?

When a customer calls into a customer service center, they are only calling because they have a problem and need assistance in solving it. They aren’t calling to ruin a staff person’s day and they aren’t calling to be a pain in the neck. They are calling because they need help.