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Covid Theater
There’s been some criticism of “hygiene theater” vs. what actually keeps people safe.
Um, Aren’t You Aware That There’s a Pandemic?
Customer loyalty cannot survive if customers don’t think you care. And this company is showing its customers how little it cares.
Thanks, but no thanks
In theory, it was a terrific idea. In reality, it wasn’t.
But our store is so safe!
Think of the end-to-end journey. It might be longer than you realize.
Lessen the fear
Take the opportunity to show your customers what you have been working on for the past year.
Do you know what’s important?
Organizations that have seen their revenues plummet because of the pandemic fall into two categories.
You’re going the wrong way
Customer Experience has always been important for customer retention, but now health and safety has become a large portion of it.
Keep calm and carry on
Treat even your toughest customers with respect; assume they are doing the best they can in the moment.
Full-service farmer’s market
What set this market apart from others happened at the cash register.
Not enough
A great product has never been enough to get a sale and now it isn’t enough for a customer to walk into a store.
Brave new world
By now, we all understand that it isn’t business as usual, but what does that mean exactly?
Understand where your customers are coming from
Your personal viewpoint is not necessarily shared by your customers – they are different people with different life experiences.