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Covid Theater
There’s been some criticism of “hygiene theater” vs. what actually keeps people safe.
Fresh starts
There’s always an opportunity to do better and to be better. Use it.
Transparency
Transparency is not overrated. Customers want to know how they will be affected and what you are doing about it.
Transfer or translation?
The online experience is much different than an in-person one regardless of industry. It’s not better, it’s not worse, but it is different.
Touchpoints
There are many ways to serve your business as well as your customers. It’s only limited by your creativity.
Get back to normal or preparing for a changed world?
“Getting back to normal” seems to be a popular phrase right now, but it’s misguided.
Don’t lose sight of the big picture
This is a new world but it is one that has created new ideas for providing customer satisfaction.
Big box store, individualized personalized attention
When one thinks about big box stores, we tend to think of slick corporate offices, employees who want you in and out as quickly as possible, pallets full of name brand inventory. Cold and impersonal efficiency.
You’re going the wrong way
Customer Experience has always been important for customer retention, but now health and safety has become a large portion of it.
Don’t be so quick
What was true for a customer yesterday might not be true today.
It’s not you, it’s me
It’s not your customers’ job to save your business. It’s yours.
Stay in business
Products are replaceable. Relationships are harder to let go of.