Customers of the World Database
Customer Experience stories from around the world
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Stop “delighting” your customers
Customers do not want to be “delighted,” so stop trying to “delight” them.
Tis the season
This has been a tough year financially for a lot of people and businesses and it is easy to fall into a feeling of despondency. But if a salesperson approaches a customer with a vibe of desperation, the customer will run the other way.
We have fresh muffins today
There’s a difference between upselling and offering a customer additional options that might interest them. The difference is more than semantics; it’s about intention.
“Growth” does not mean more customers
Simply having more customers does not automatically make your organization better.
Organizational development
The organizational structure that worked 30 years ago cannot possibly be effective today. The world is too different. The way customers interact with your business is too different.
It’s not what you say; it’s how you say it
Customers aren’t generally motivated by threats. Customers are motivated by incentives such as their own health & well-being.
For whose benefit?
By serving its customers and looking out for them, this organization is also benefiting. Win-win.
Not enough
A great product has never been enough to get a sale and now it isn’t enough for a customer to walk into a store.
What is “normal?”
All this talk lately of “getting back to normal.” But the world will never be “normal” again. The organizations that are struggling the most are the ones trying to do “business as usual” rather than developing new identities, new business processes, or new procedures.
Where the best ideas come from
Sometimes the best ideas come from your customers. Listen and learn.
Keep them buying
How can you be of service in these strange times? How can you provide for the customers looking for your products?
Keep them interested
How can you keep customers interested when your doors are closed?
Can increased demand work against you?
Growth is something that most businesses dream of but with growth comes challenges.
Rewarding customer loyalty
There’s a difference between customer loyalty and customer retention.
Stay in business
Products are replaceable. Relationships are harder to let go of.
Secret Sauce
Is it the products? Is it the prices? Nope.
Let Them Talk About You
How can you demonstrate to your customers that you understand their struggles and challenges? How can you create a customer relationship that they never want to leave?
Welcome to Customers of the World
Customer loyalty, here you come.